Wednesday, January 15, 2014

Beef Producers Stay Educated to Stay Profitable


Beef & Beyond workshop offers an educational opportunity for beef producers to learn tips for staying profitable in an ever-changing cattle industry and to gain a better understanding of the link between the pasture, feedlot and the consumer's plate.

Academic and industry professionals will put cattle producers through their paces at the Beef & Beyond workshop March 21-22. Sponsored by the Illinois Beef Association (IBA) and the University of Illinois (U of I), this interactive educational program offers insight into all aspects of the cattle industry and management tips that can help producers stay profitable. The program will take place at the U of I in Urbana-Champaign.

Hands-on activities will offer participants a chance to learn new skills and sharpen existing ones related to genetic selection, feed efficiency, carcass quality, and general cattle management. Speakers will focus on creating value through improved management techniques.

“We are excited to bring this educational opportunity to Illinois cattlemen,” said Shelia Stannard, IBA director of industry programs. “Beef & Beyond is designed for all producers, and the subjects covered are vital for success in today’s industry. The workshop will also give producers the opportunity to share ideas with one another.”

Skill-building at the Beef Research Unit
A carcass grading selection skills lab will be held Friday morning to allow producers to roll up their sleeves and evaluate live cattle to determine quality and yield grades. Participants will also view various units used to conduct beef research at U of I including the ultrasound station, GrowSafe system, and metabolism lab.

Friday afternoon breakout sessions will allow producers to learn more about genetic selection for carcass improvement, beef’s impact in a global economy, and feed efficiency and research findings at the U of I.

Saturday morning brings exciting hands-on demonstrations related to meat safety, carcass fabrication and new beef cuts, and determining quality and yield grades on the rail.

A cattle handling demonstration will be held Saturday afternoon.

Reinvest in the industry
It’s no secret that the nation’s cattle inventory and consumers are feeling pinched. And as consumers’ purse strings continue to tighten it could affect what they are willing to pay for beef.
As the industry is chasing “Choice” and looking for more meat yield there are premiums to be earned on how cattle grade on the rail. It’s important for producers gain an understanding of how herd and feedlot management impacts their bottom line and the meat case.

“Rare is the opportunity for cattlemen to see beyond the farm gate and experience how handled and evaluated at each step in the beef production chain. Beef & Beyond will afford producers that opportunity to witness our industry from multiple perspectives,” said Reid Blossom, IBA executive vice president. “Right now, the beef industry is seeing record bids for feeder calves and fat cattle. Knowledge is the best tool you can have to put your operation in a position to capitalize on those high prices.”

Beef producers interested in expanding their knowledge of the total beef industry should register by March 7. A $75 registration fee covers the cost of meals and educational materials. Download the registration form at www.illinoisbeef.com and contact Shelia Stannard at 217-787-4280 with questions.

Hotel rooms are available at the Holiday Inn Urbana. To reserve a room, call 217-328-7900 and ask for the IBA Beef & Beyond special rate.

A schedule follows:

Friday, March 21 
8 – 8:30 a.m.                       Registration
8:30 a.m.                              Bus to U of I Beef Research Unit
9 a.m.                                    Welcome – Dr. Doug Parrett
9:15 a.m.                              Determining Quality & Yield Grades on live cattle
9:45 a.m.                              You be the grader – live animal evaluation                                           10:45 a.m.                            Tour farm research units:  ultrasound station, GrowSafe system,
                                               metabolism lab
12:30 p.m.                            Lunch
1:30 p.m.                              Genetics for carcass improvement – Dr. Jon Beever
2:30 p.m.                              Beef in a global economy – John Hinners, USMEF
3:30 p.m.                              Break
3:45 p.m.                              Feed efficiency and research findings at U of I – Dr. Dan Shike
5 p.m.                                   Social
6 p.m.                                   Beef production panel – Doug Parrett, Jon Beever, Dan Shike, 
                                              Tara Felix, Travis Meteer, Dustin Boler, Anna Dilger       
 7 p.m.                                   Dinner

Saturday, March 22 – U of I Meats Lab
8 a.m.                                    Arrive on campus
8:15 a.m.                              Breakout sessions
  • ·         Meat Safety – what are the real concerns & how to prevent them
  • ·         Cutting demo with focus on new beef cuts – Bridget Wasser, NCBA
  • ·         Determining Quality & Yield Grades on the Rail

10:15 a.m.                           Break
10:30 a.m.                           Final rotation
11:30                                    Wrap up and Q & A
Noon                                     Lunch
1:15 p.m.                              Cattle handling demonstration at U of I Beef Research Unit

3:30 p.m.                              Return to hotel & dismiss

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