Conversations with E.A.S.E.

Conversations about how beef is raised are happening in our local and virtual communities, and farmers and ranchers need to be engaged. Check out the new My Beef Checkoff pocket guide for tips for engaging in beef conversations as well as key messages, tough questions and facts to share, as well as providing you a list of additional resources you can access to quickly get more information. 

One of the best ways to begin your conversations is to follow the simple ‘E.A.S.E.’ outline: Engage, Acknowledge, Share and Earn Trust. Click here to get details about each step.