Beef! It's What's for Thanksgiving!

While many homes are preparing for holiday meals you might want to consider plucking the poultry from your menu and roasting tender and savory beef. Try a Classic Beef Ribeye Roast or a Chuck Roast for a hearty holiday meal that won't disappoint. Chef Dave Zino answers your oven and pot roasting questions in the video below.



 According to Chef Dave, there are two different roasting methods:


Dry Heat Roasting 

Great for ribeye roast, rib roast, tenderloin roast, tri-tip roast, round tip roast, and rump roast.

Step 1 – Preheat oven.
Step 2 – Remove roast from refrigerator and place on rack in shallow roasting pan. Insert oven-proof meat thermometer in roast so top is in the thickest part, not resting in far or touching bone.
Step 3 – Roast between 325°F and 425°F depending on the roast.
*Chef’s tip don’t cover or add water.

Moist Head Cooking 
Great less tender cuts like brisket, eye of round steak, bottom round steak, bottom round roast, short ribs, and chuck roast.

Step 1 – Slowly brown beef on all sides in small amount of oil in heavy pan over medium heat. Pour off drippings.
Step 2 – Add beef back in pan and add cooking liquid. Add herbs or seasonings, as desired. Bring to a boil, then reduce heat.
Step 3 – Cover tightly and simmer gently over low heat on top of range or in a preheated 325°F oven, until beef is fork tender.

Beef Quality Assurance Workshops Scheduled

Beef Quality Assurance (BQA) sessions will be held throughout Illinois 
in November and December. These sessions will provide beef producers up-to-date standards and technologies to improve animal welfare and beef quality. 

Meeting dates and locations include: 

Nov. 21 – 6 p.m., American Legion, Lincoln 
Dec. 3 – 6 p.m., Lost in Time, Fairbury 
Dec. 10 – 6 p.m., Head Farms, Blue Mound 

“The Illinois BQA program is a proven education system that teaches sensible management practices that help improve the quality and safety of beef,” said Travis Meteer, University of Illinois Extension beef specialist. “It clearly demonstrates how a producer’s actions on the farm have a huge impact on the final beef product.” 

Beef Quality Assurance is a national program that hopes to raise consumer confidence through offering proper management education and guidelines for the beef industry. 

A $25 fee includes the cost of a meal and training materials. Pre-registration is encouraged. Attendees should RSVP to Shelia Stannard at shelia@illinoisbeef.com or 217-787-4280. 

Beef Producers Promote Positive Image of Agriculture

Moms from the Chicago area toured Larson Farms of Maple Park and learned about the beef industry.

A Chicago-area mom gave beef producers Mike and Lynn Martz the ultimate endorsement after touring their Maple Park farm on Sept. 21. She expressed concerns about hormones in beef, but after a presentation about hormones in food from Mike she said she feels confident about choosing beef for dinner.

Welcome to the second year of Illinois Farm Families (IFF) Field Moms – a program for Chicago-area mothers who have questions about farming and how their food is raised. IFF is a coalition of commodity groups for beef, pork, dairy, corn, soy and the Illinois Farm Bureau.

The Field Moms were able to tour the Martz's cattle handling facility and learned about the process of ultrasounding cattle. They also viewed the cattle in barns while Mike explained the benefits of confinement feeding from an animal welfare standpoint. He also showed the Field Moms a variety of cattle feeds and discussed nutrition.

Moms experience a cattle handling facility.

Before a lunch of roast beef sandwiches, Mike gave a presentation about hormones in food and explained marbling, steak selection, and the USDA beef grading system.

Mike Martz used M&Ms to help Chicago moms visualize the hormone estrogen levels in food. Mike took four jars, enlisting the help of his grandson, and filled each with an M&M to represent each nanogram in the following: (from l to r) 29,400 nanograms (ng) in a single birth control pill, 225 ng in a baked potato, 1.9 ng in a 3 oz.  steak from a steer treated with growth-promotants, and 1.3 ng in a steak from an untreated steer.

Mike pointed out the moms were not the only ones that learned from the experience.

“We get a better idea of our consumers and their thoughts,” he said. “The moms were very open-minded and had great questions. The Field Moms program is a great way to share our story about the beef industry.”

After the tour, the 18 Field Moms in attendance were asked to blog about their experience. Read their thoughts about beef by clicking on the select links below or by visiting www.watchusgrow.org.

Why Consumers Can't Have the iPhone 5, Sprawling Suburbs and the Pitchforked Farmer Too

Amina Nevels, Chicago

“With farmers being charged with feeding more than just their family and their town, and with less space to do it, farmers (although still good stewards of the land) are seeking efficient and effective ways to raise livestock and cultivate the land within the changing times.”

Let’s Talk About Hormones in Meat

Christa Grabske, Mt. Prospect

“After my visit to a cattle farm, I feel even more confident about choosing beef for dinner."

Visiting A CAFO

Katie Grossart, Chicago

“I was amazed at both the amount of work and the amount of technology that goes into farming on Larson Farms.”

CattleFax - Weekly Recap

The fed cattle market was mostly $1/cwt. higher last week. The South traded cattle at $131 to $132/cwt. Live trade in the North was at similar levels, and dressed trade occurred from $207 to $208/cwt. Boxed beef was modestly lower for the week as near-term demand has shifted towards Thanksgiving fare rather than beef. Look for shift back towards beef in the near future. Middle meats are holding their value while end cuts struggle. Feeder cattle prices were mostly steady for the week while calves were primarily steady to $2.00 higher. Supplies of replacement cattle, especially on the yearling side are starting to decrease as we move past the fall run. Slaughter cow prices were steady to $1.00 higher this week. Corn values were sideways to softer for the week, the record crop is nearly all in the bin at this point.

Check out today's Chart of the Day. For recent market news and analysis, visit CattleFax.com.

Chicago Consumers Enjoy Beef

Sara Prescott volunteered to be a good steward of the Beef Checkoff by sharing beef nutrition and beef production stories on behalf of Illinois’ cattle farmers on Oct 28. Shoppers crowded the aisles of the Williams Sonoma store at the Oak Brook Center in Oak Brook, Ill. For those of you not familiar with Williams Sonoma (I wasn’t) it’s an upscale home goods store where the price tag on a wooden spoon is $40 and where you can engage with a good number of Chicago’s “food elite” consumers.

Sara and I made our trek north from Springfield, armed with several pounds of sirloin and ground beef, and dozens of recipe brochures to conduct cooking demonstrations. Our mission was to show consumers that beef can be a nutritional and economical protein source for meals year-round. We all love grilling season, but what about a pot of chili on a brisk fall day? We also hoped for a few one-on-one conversations so Sara could tell people more about herself as an Illinois beef farmer.

The first recipe Sara demoed was Chili Beef Express, a seven-ingredient recipe that’s packed full of ground beef. Sara stood at a cooktop in the center of the store and prepared the recipe from start to finish explaining the process to shoppers, while I distributed more than 120 samples from a pre-made pot.

Sara Prescott prepares sirloin for Szechuan Beef Stir Fry as shoppers ask questions,
sample chili, and pick up recipe flyers and brochures.

The most common response we heard was “Wow! That’s good!” along with:

“It’s so simple!”

“I’m definitely trying this at home.”

“This makes me want to eat more beef.”

Sara also fielded questions about the differences in labels on ground beef packaging, the nutritional value of beef, the best way to prepare certain cuts of beef, and what her kids do on the farm.

An hour later we were ready for our next recipe, Szechuan Beef Stir Fry. Another easy to prepare and lean dish, shoppers expressed their surprise at the flavor and tenderness of the beef.

With more than 160 samples served and the equivalent of recipe flyers distributed (we ran out of recipe flyers, but luckily were able to tell shoppers they could find the recipes at www.beefitswhatsfordinner.com) we were able to reach nearly 200 consumers in a matter of three hours.

Our time in Oak Brook goes to show that nothing gets a person’s attention more than the smell of beef sizzling in a skillet, that most people want to serve a nutritious, affordable and convenient meal to their families and are relieved to find out that beef is a great option, and that a little time talking about the industry that you love can go a long way.

Chili Beef Express and Szechuan Beef Stir Fry were demoed and sampled at the
Williams Sonoma store in Oak Brook on Oct. 28.